Like many bloggers out there, I am saddened by the changes in Google’s advertising that will take place at the end of the month.
The AdSense for referrals was an easy way for us to make a few, and usually just a few, bucks. We got paid for cost per click- meaning any time someone clicked on a Google referral ad we made maybe a nickle. For some of us small time bloggers, a nickle was part of the motivation that we needed to keep blogging. In our minds, we were paid to write. Wow, who knew?
But, then some people tried to cheat the system and got others to click away for them. There were even sites, advertising on Google search, who offered to click for you for a fee. And then Google acquired DoubleClick and decided to rethink everything.
Google provides free webspace to bloggers, ad free, which is nice. Google made their advertising program easy to handle so we could add their ads to our blogs. There are millions of bloggers hosting these ads. How could Google not make a killing on them?
Now they want us to host ads and only get paid for actions. What are the chances that someone will land on your blog and actually click one of these ads and act upon it? Slim to none. This is basically free advertising for Google who is getting paid by their advertisers for the space.
I’m a bit confused about a few things.
First off they told us to apply for their affiliate network.
I manage a site that has done well with and for Google advertising. When this site applied for the affiliate network- they were declined. Almost funny that a corporation with an ein and a website would be declined. Even funnier that they are moving all of their business to Commission Junction.
For the rest of the month I’ll be busy getting rid of those referral ads and placing Commission Junction ads in their place.
I’m not sure what Google was thinking but, I can assure you that it will not inspire the blog community.