Of course, without a doubt, using social networking can promote your blog.
Here is how it works-
- You sign up and make friends
- They check out your blog and you check out there blog
- You join groups and make new friends and keep the momentum going
- Bloggers share tips and strategies with one another through posts
The above reasons seemed simple and easy to do. But, if everyone is doing it, will it work for all of us?
My friend Ryan wanted to prove a point to me. He persuaded me to start a Facebook group Blog Promotion Through Social Networking.
Parents have always thought of Facebook etc. as the social tool keeping our kids on the couch and out of (physical) trouble. Has Facebook etc. progressed to a new level? Perhaps, our youth was on to something.
But guess what. According to Micrsoft online businesses can benefit too. They site Lee Aase, a veteran media relations manager. His employer, the Mayo Clinic in Rochester, MN, has put him in charge of articulating the clinic’s message through social networking sites such as Facebook.
“The way that most businesses grow is by word of mouth, by recommendations, and by peers and communities,” says Aase, who writes articles and blog posts about marketing through Facebook. “The whole concept of social media is a lot like birds of a feather flocking together” — in other words, people with a common interest or objective interacting online, he says.
While there aren’t many strict rules about using social networks, there are dos and don’ts, as well as strategies you can employ to get ahead. Here are tips that Microsoft’s senior editor Monte Enbysk compiled from interviews with Aase and other experts in Web marketing.
- Experiment with multiple social networking sites, but focus your time on one or two.
Invest your time wisely on the right sites for your business. MySpace is the largest social networking site, but don’t count on it for great results in trying to reach an over-30 audience.
For Aase, the most promising are Facebook and LinkedIn. “LinkedIn is clearly for professional networking; it has positioned itself well for that,” he says. “Facebook is much broader than that. I see it as having more utility.”
- Write profiles that establish your credentials and expertise. Most social networking sites start you with a profile page. Seize this opportunity to position your business and market your skills, as well as providing necessary contact information and a Web site address. Brand yourself in your profile. Make sure your profiles are keyword-rich and use pictures that you would want potential customers to see.
- Take advantage of the applications and widgets these sites offer. Facebook, among other things, allows you to build a business page for news about your company, an Events page for business activities, even a “Fan” page. You can also post videos on your pages and surface your blog posts on your profile page using RSS feeds.
- Join groups and forums and share your expertise. “Get in there and start talking,” Jarrett says, but make sure you have something valuable to say. Establishing credibility and trust is as important as making yourself known.
“Commenting on blog posts is one of the best things you can do online,” adds Leslie O’Flahavan, a partner in E-WRITE, a Web content training and consulting firm in Silver Spring, MD. Credible comments add to any discussion and can help position you as someone with expertise in a given niche. O’Flahavan suggests these tips for commenting: Keep emotion to a minimum; proof-read your comments; be fresh and interesting; add links to Web pages for details or background, and avoid repeating what’s already been said.
- Seek out recognized authorities in your field. Seek out experts and people you’d like to meet in your field. Send a Facebook friend request or a LinkedIn networking invitation, accompanied by a message introducing yourself and politely explaining why you’d like to meet this person online.
- Promote your blog on social networking sites. Through RSS feeds your posts can automatically be pushed to your profile page, along with recent comments.
- Avoid aggressive marketing and constant promotion. Don’t take advantage of your new friends. They are smart and they know where you are coming from because they are probably a lot like you.
Social networking is not difficult. It is a matter of picking a few of them according to what will best work for you and perfecting the ride.
Blog Promotion Through Social Networking