I was a Seinfeld junkie.
To this day, no matter how many times I’ve seen an episode, I’ll still enjoy it like the first time I saw it. The quirkiness and realness of the characters is like hanging out with old friends.
The show ran from 1990 through 1998. That would make it 10 years since the show ended. The script is still relevant and the characters as they appear on the show, never age. The 10 years have have passed fast, probably due to the fact that he show remains in syndication.
This week Microsoft released a new marketing campaign featuring Jerry Seinfeld and Bill Gates. Microsoft made a big deal about this campaign. The commercial premiered Thursday night during NBC’s broadcast of the National Football League’s season kickoff game.
The ad was the start of a highly anticipated $300 million advertising campaign that Microsoft is launching in attempt to rebuff Apple’s popular TV commercials. Some say that the Apple commercials have portrayed Microsoft and PCs as uncool.
Has the Microsoft Ad paid off?
You can view the commercial which aired by visiting the Microsoft site.
The problem with the ad is that it assumes it’s 10 years ago.
In case you forgot, 10 years ago Jerry Seinfeld was bigger than huge. Bill Gates was bigger than huge. Google was nothing. Apple didn’t have iPod. Microsoft was at the top of it’s game.
When you watch the commercial you are more focused on two aging icons more than the message of the commercial itself. Seinfeld has his shirt untucked (what?) which, to the muffin-topped generation means he’s probably covering something up. Both men just look old…..not there is anything wrong with that.
This commercial fails. There is nothing new and innovative about it. It doesn’t sell the viewer anything but the fact that time indeed has passed us by.
It’s too bad because I will always be a fan.