There is a new study out that says men go ga ga over the color red.
The study was done by scientists from the University of Rochester in Rochester, New York.
The study involved more than 100 men who were shown pictures of women and asked to rate how pretty they were, how much the men would like to kiss them and how much the men would like to have sex with them. The men rated the women (rating women is such a stretch for most men) as more sexually attractive if she was wearing red clothing or if she was shown in an image framed by a red border rather than some other color,
The scientists say that there is a genetic similarity of humans to higher primates. Certain male primates are especially attracted to females of their species displaying red. The impact? Female baboons show red coloring when nearing ovulation, sending a sexual signal that the males apparently find irresistible (baboons…right?).
It should be noted that gay men and color blind men were excluded from the study. As many as 10-15% of all males, depending on who you ask, are said to be colorblind. No word on if the study will be repeated for gay men wearing the color red for other gay men.
The moral of the story:
- If want something really nice for your next birthday or a crappy chore done, wear red.
- If you want to hit the sales, alone, wear green?
- Don’t let him near ovulating baboons.
- And, if he’s colorblind, wear what you want and tell him it’s all red.