Once again, we are about to kick off another holiday season. Black Friday, as it has been called in the past, is a bit over a week away and consumers seem to already know that any purchase that has to do with a plastic card is not on the top of their list this year.
By plastic card, I mean both those gift cards that have been such a popular generic gift in the past and credit cards.
- Added fees and penalties.
- Stores going out of business.
- The average person has two unused gift cards from past holiday season.
- Expiration dates on something regarded to be like cash.
We are not alone.The National Retail Federation’s sixth annual Gift Card Survey, conducted by BIGresearch says this.