In case you didn’t notice, yesterday was a pivotal day in the world of NFL football.
The Pittsburgh Steelers topped the Baltimore Ravens 23-14 and the Arizona Cardinals beat the Philadelphia Eagles 32-25. This means that Arizona and Pittsburgh will play in the Super Bowl in Tampa in two weeks. Pittsburgh opens as a 6 1/2-point favorite.
Did you want to go to the game?
Good luck getting tickets. According to the official site,
“the demand for tickets to Super Bowl XLIII greatly exceeds the NFL’s ability to accommodate the majority of fans interested in attending the game.” The vast majority of Super Bowl tickets (approximately 75%) are distributed to the 32 NFL teams. The participating teams each receive 17.5% of the tickets, the non-participating teams receive 1.2% and the Tampa Bay Buccaneers, as the host team, will receive 5%. The remaining 25.2% are controlled by the NFL and are distributed primarily to NFL affiliated companies, the broadcast network, corporate sponsors, media, VIP’s charities, fans and the Host Committee.
The NFL distributes approximately 1% of the tickets to fans through an annual Super Bowl random drawing. The drawing is not considered a lottery (there is no charge to enter). This is the NFL’s only method of distributing tickets to the general public. The NFL does not sell tickets to travel or ticket agents.
So who is spending the minimum $3,000,000 for a 30 second commercial?
Look for Budweiser and Bud Light who is expected to run five minutes’ worth of advertising. Rumor has it they are testing as many as three different ads using its famous Clydesdale horses and is considering one spot apiece for its Bud Light Lime and Budweiser American Ale products.
Audi- will air one :60 during the game’s first quarter.
Bridgestone- The tire maker will once again sponsor the Super Bowl halftime show, which this year features Bruce Springsteen. The company will also run two 30-second commercials
CareerBuilder – The jobs site intends to run two 30-second ads, one in the second quarter and one in the third.
Cars.com- The website will air one 60-second ad in the second quarter.
Coca-Cola Co.- The beverage company intends to advertise its flagship cola in multiple spots.
Denny’s- One 30-second spot toward the end of the third quarter.
DreamWorks Animation/PepsiCo’s SoBe-Buy: DreamWorks Animation and Pepsi’s SoBe beverages are teaming up with NBC and Intel Corp. to create a 3-D ad break set to appear at the end of the second quarter.
E-Trade Financial- E-Trade has purchased one spot; in recent years, E-Trade has run two 30-second commercials.
PepsiCo’s Frito-Lay- The company’s cheesy-chip brand will solicit self-made ads for Doritos from consumers and air one as a 30-second spot..
General Electric-Buy: The owner of NBC, broadcaster of the 2009 Super Bowl, intends to run one spot in the game.
GoDaddy- The registrar of online domain names has purchased one 30-second ad in the Super Bowl
H&R Block- One 30-second ad in the second half of the game.
Hyundai- Two commercials
Monster- One 30-second ad kicking off a campaign highlighting the fact that it has become the official careerservices sponsor of the NFL.
NFL- One 60-second spot during halftime running a promotion in which players and fans tell personal stories.
Pedigree-Buy: One 30-second commercial in its first Super Bowl appearance.
When will the game be played?
Sunday, February 1, 2009 at 6 p.m. (EST)NBC
Will you be watching the Superbowl this year?
Or, is it just another excuse to eat or go shopping?
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