Yesterday I posted an email that was sent out over the weekend by the folks at EntreCard.
There was quite an uproar about changes on the horizon, which is probably why the email went out over a weekend and not on say a Monday. Since then, EntreCard has issued the following;
Written on March 16th, 2009 by Graham
Guys n gals of Entrecard, there has been much controversy over the last few days regarding some proposed changes. Despite what has happened, I am very proud of each and every one of you. For you all to strongly share your feelings in some way, whether via blog posts, forum posts, comments here or via twitter, it humbles me that so many of you care. I appreciate all of your feedback.
As a direct result, and with the intention of moving forward as a team with the respect of our members, we wish to directly address your biggest concern with the new changes: having to pay a fee to reject paid ads.
We’ve listened to you loud and clear about the massive ad platform we’re launching, and over and over one piece of feedback kept popping up: “I don’t want a credit fee to reject ads!”
We were initially planning on charging a small fee to decline paid ads running through the network. The intent of this was to make sure that most ads run, while allowing you to reject ones you really don’t like.
But now it has become quite clear that as a community, you don’t agree with having to pay a fee, even if it’s just in the form of our virtual credits, to decline ads.
So, we have officially removed the planned credit-fee to reject. Rejecting any paid ad you wish will now be completely free when our new platform launches. As we move forward though, please understand that running these paid ads on your blog not only supports Entrecard, but also supports the entire virtual economy of Entrecard by providing the money needed to convert credits into dollars via our credit exchange that we are simultaneously rolling out.
I hope this has addressed all of your biggest concerns with the platform. I’d like to assure each and every member that we are here to work with you, not against you, and we listen at all times across all mediums.
Written on March 16th, 2009 by Graham
The one page-down rule will apply to screen resolutions of 1920×1200. This is the maximum screen resolution out of all Entrecard members, so there will be no one in the system who cannot place the widget within one page-down of their own personal screen and still be in violation.
Again, what this means is that no matter what your screen resolution is, you can place the widget within one page-down of your computer screen and be in compliance.
While a lot of the dust is still settling around our recent announcements, an important change has already been made.
The “Above the Fold” rule that we notified you we were implementing in a week’s time has now officially been changed to a “1 Page-down Rule.” What it means is that your widget should be placed withing one stroke of the page-down key.
It was immediately clear after our announcement that a strict “above the fold” mandate was not something that many members wanted to, or could, comply with. So, as a clear signal to you, our members, that we listen to all your feedback and incorporate as much of it as we can, we’ve gone ahead and decided on the change.
More exposure and traffic for all members
I’d like to take this opportunity to clarify for you in a succinct way exactly how this new “1 page-down” rule will effect your results with Entrecard specifically, as bloggers and entrecard advertisers.
Immediately, you should notice a decrease in your bounce rate. Whether it will be very slight or more significant is yet to be seen. However, it stands to reason that the only people clicking on low-placed entrecard widgets (which must now either be removed or moved within 1 page-down) are other Entrecard members, who may wish to drop and run.
With every widget in the network mandated to be placed high, your ads will reach the general audiences of every blog you advertise on, which should include many readers who are not Entrecard members. And we all know, if you’re not an Entrecard member, you can’t drop and run.
Thus, we anticipate a drop in the bounce rate as your ads across the board are exposed to wider audiences and run in better placements. We also anticipate that you will receive an increase from ad traffic. Although we will be taking as much as 50% of the impressions under the new system, the higher placement may generate more than 50% more clicks to make up for it. Again, this is all speculation, but we have very strong reasons to believe that the higher placement will reduce bounce rate and increase clicks, especially from non-Entrecard members.
The future of credits
Also wanted to take a quick moment to address one particularly disturbing concern. Some people seem to be under the impression that we’re doing away with our credit system. This is not true! Our credit system remains the life blood of the whole program. We’re merely providing an exchange for you to swap your credits for cash. You’ll still earn credits all the ways you currently earn credits, and you’ll still be able to spend them on advertising on any blog in the network, products and services in our shop, and giveaways for contests. This is not changing, and will never change. That is Entrecard.
What boggles me is 1) If someone wants to make their widget hard to find, let them. They’ll got dropped on less often. Big deal where it is. Why bother even bother policing this? and 2) Are EntreCredits backed in gold or something? Who is to determine the actual value? So, I can say there is a ‘Harriet Credit’ work megadollars for everyone who comments on my site? hmmm
I just hope this doesn’t tick off the folks at Google.
BTW- I’ve caved and moved my widget up. The Linky list is on the bottom of the page.
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