“How I Met Your Mother” star Neil Patrick Harris hands out free Mars candy bars in New York as part of Mars’ Real Chocolate Relief Act, which aims to improve the world’s mood through candy.
Mars has announced that the company will give away a quarter-of-a- million full-size packages of real chocolate on Free Chocolate Fridays.
Mars Unveils The Real Chocolate Relief Act
07 May 2009 – United States
Massive Effort Aims To Spread Joy Across America By Giving Away As Many As Seven Million Full-Size Packages of Mars Chocolate
HACKETTSTOWN, N.J. – Americans could use some relief and are looking for reasons to smile. To help, Mars Snackfood US announced today the creation of the Mars Real Chocolate Relief Act™, a nationwide effort to bring sweet smiles to millions of Americans via free, full-sized samples of Mars real chocolate, product discounts and coupons along with the proclamation of Free Chocolate Fridays™. Now through September, Mars will give away as many as seven million full-size packages of its M&M’S®, SNICKERS®, MILKY WAY®, TWIX®, DOVE®, and 3 MUSKETEERS® brand chocolate in the United States.
As part of the campaign, every week through the end of September, Mars will give away a quarter-of-a- million full-size packages of real chocolate on Free Chocolate Fridays. Americans can claim one of 250,000 full-value coupons each Friday beginning on May 8 at 9 a.m. EST by visiting RealChocolate.com. Coupons, which will be mailed to consumers, will be distributed on a first-come, first-serve basis and are redeemable for any full-size Mars real chocolate product. The coupons will be limited to one per person, per week.
“Brands like M&M’S, SNICKERS, DOVE Chocolate, TWIX, Milky Way and 3 MUSKETEERS are loved by Americans,” said Michele Kessler, vice president, Mars Snackfood US. “That’s why we’ve created the Mars Real Chocolate Relief Act. It’s our way of giving Americans a small treat during challenging times.”
· In New York City, Neil Patrick Harris joined spokescandies Red and Yellow and Mars associates to announce Free Chocolate Fridays and hand out nearly 20,000 packages of candy outside of the M&M’S WORLD® store in midtown Manhattan.
“America could use a reason to smile right now,” said Neil Patrick Harris. “From New York City to Hollywood, I want to invite everyone to come down to M&M’S World in Manhattan today and help Mars and me introduce the Real Chocolate Relief Act. If you can’t make it, please go to RealChocolate.com and help spread the word about Free Chocolate Fridays. We want as many people to enjoy some sweet relief as possible.”
USA Today that featured a full-value coupon for any Mars real chocolate product.
To learn more about the Real Chocolate Relief Act™, Free Chocolate Fridays™ or Mars’ commitment to real chocolate, visit www.RealChocolate.com