Visit www.hersheysbliss.com/deserve (the “Web Site”) during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page. Enter the 12-digit UPC from any HERSHEY’S BLISS ® Package; click on the icon, banner or text link to access the Game entry and follow the instructions to register for the Sweepstakes . Entrants will be asked a series of four (4) interactive questions about “What is Your Bliss?”. Four (4) completed questions and answers constitute a “Play”. Entries which do not answer all four (4) questions will be void and will not constitute a Play. Consumers who have completed a Play will be entered into a random drawing for a chance to win the Grand Prize. To participate without a purchase, follow online instructions to register for the Sweepstakes without a UPC. Online entries must be received by no later than 11:59:59 p.m. ET on May 31, 2009 to be eligible to win. Limit one (1) online entry per person, per e-mail address per day. The Hershey Company’s (“Sponsor”) computer is the official time keeping device for this Sweepstakes . Any attempt to submit more than the maximum number of entries using multiple/different email addresses, identities or any other methods may void that participant’s entry. Entries generated by a robotic, programmed, script, macro or other automated means will be disqualified. No other forms of entry are valid other than those set forth above. All entry information becomes the property of the Sponsor.
2. PRIZES: One (1) Grand Prize. The Grand Prize winner will receive a $20,000 cash prize awarded in the form of a check or wire transfer (made payable to winner). Winner must accept prize as stated or prize may be forfeited in its entirety and may be awarded to an alternate winner. Approximate retail value (ARV): $20,000.00. Two Hundred (200) Instant Win Prizes. Each winner will receive a $100 cash prize awarded in the form of a check (made payable to the winner). ARV $100.00 each. Total ARV of all prizes offered is $40,000.00. Subject to terms and conditions stated on the gift card. Limit one (1)instant win cash prize per name, address and/or household. UNCLAIMED OR FORFEITED PRIZES WILL NOT BE AWARDED.