Written on June 30th, 2009 by Graham
For a long time, there have been people who argued the pros and cons of participating in Entrecard. Those familiar with Entrecard are no doubt familiar with all the arguements. The pros are that it brings you traffic, you find good blogs, you gain quality, returning readers, you make friends, you create a support network, and you can advertise on tens of thousands of blogs for free.
The cons, more or less, have all centered around our bounce rate. While a good deal of participants in Entrecard drop with the intent of exposing themselves to good content, and actively engage in the blog, it’s no secret that a large number of Entrecards also “drop and run”.
Up until now, we’ve always allowed the “drop and run” phenomenon to take place. We figured if someone was interesting to the visitor, they’d stop and read, and it was best to let everyone go at their own pace. But now we are taking a slightly different approach, in an ongoing effort to increase the quality of Entrecard traffic across the board.
Starting soon, “dropping and running” will no longer give you credit. We are developing a proprietary algorithm to determine whether or not you engaged in the blog you visitied in some way. If you did not engage in the blog, you will not get credit. We won’t be disclosing exactly the algorithm we use, so that people can’t game it easily.
The point of Entrecard
The point of participating in Entrecard is to find new blogs you enjoy, and to interact with each other. Dropping and running, midlessly, in an effort to gain credits is the exact opposite of what Entrecard is truly about, and after a lot of deliberation over the last year and a half, we’ve finally decided to take a stand against it. It does not benefit anyone in the network, and we’d rather provide a third of the traffic to our members, but have that third be quality traffic, then to provide the amount of traffic we do now whilst only a portion of it is quality traffic.
We’re still in the process of developing this, so input is welcome. However, we are well aware that the community will be divided by this. On one hand, people who are unhappy about the quality of traffic, and people who engage in the blogs as they drop will be happy with this change. The power droppers, or the “drop and run” crowd, who this directly affects, will no doubt be up in arms because they cannot earn credits so easily and so automatically. But the traffic this group is providing to the network is of little quality, and I think we’re ready to move on.
Should entrecard really care about our bounce rate?
or is it our problem?