Are more women OK with watching porn?
In the first three months of 2007, according to Nielsen/NetRatings, approximately one in three visitors to adult entertainment Web sites was female; during the same period, nearly 13 million American women were checking out porn online at least once each month.
Theresa Flynt, vice president of marketing for Hustler video, says that women account for 56 percent of business at her company’s video stores. “And the female audience is increasing,” she adds. “Women are buying more porn.”
In a 2006 study at McGill University, researchers monitored genital temperature changes to measure sexual arousal and found that, when shown porn clips, men and women alike began displaying arousal within 30 seconds; men reached maximum arousal in about 11 minutes, women in about 12 (a statistically negligible difference, according to the study).
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