Well now an associate professor of fashion industry management at Philadelphia University says “You may actually be a size 14 and, according to whatever particular store you’re in, you come out a size 10,” “It’s definitely to make the consumer feel good.”
Researchers from the Federal Reserve Bank of Boston, now say that people’s perceptions of overweight have shifted, and “normal” is now heavier than it used to be. So, have we just changed our perceptions of what is thin and what is not so thin? I think so.
But the ideal of controlling one’s food isn’t new either. The book “Fat History: Bodies and Beauty in the Modern West” by historian Peter Stearns points out that fasting was a religious virtue seen throughout the Middle Ages, and continuing into the Puritan version of Protestantism. Christianity also espoused the idea of restricting food to fight sin.The artistic and literary movement known as Romanticism, beginning in the late 18th century, stressed “slender, ethereal” ideals, Stearns wrote. The 1830s brought a prominent New York fashion style of a “willowy” look for young women, and there were many reports of anorexia nervosa during this time, the book said. But for older women, plumpness remained fashionable, and women on stage were expected to be voluptuous.
The meaning of the word “diet” came to include the goal of weight loss as early as 1910, Stearns wrote. “Middle-class America began its ongoing battle against body fat” between 1890 and 1910, Stearns wrote. The main factors that contributed to this shift were the advent of fat-control devices, the rise of public conversation about fat, and changes in fashion for both men and women, he wrote.
The culture of beauty that shaped up around the turn of the last century, promoting slimness as beautiful and fatness as ugly, has intensified since then, Stearns wrote.
Meal portion perceptions have changed as well. Of course we have become accustomed to this and probably have never even noticed the changes. Which is one reasonwhy we are eating more. As a result, our bodies have changes and the numbers on our tags have changed.