If you know someone who is an obnoxious self promoter or fear that you may be one (you know, “it’s all about me because I’m so great” people) you may want to direct them to this article about self promotion.
If done the right way, promoting yourself is one of the best ways to advance your career.
“The basic concept of self-promotion is that even if you’re uncomfortable blowing your own horn, you must at least let people know that you have one,” says Steve Balzac, president of 7 Steps Ahead, a career coaching company, and author of “The 36-hour Course in Organizational Development.”
The do’s and don’ts of self-promotion.CareerBuilder.com: A field guide to co-workers
- DO focus on results
- DO sing the praises of others
- DON’T monopolize conversations by talking about yourself
- DO get others on board
“For small-business owners, there are two excellent means of self-promotion: One is to get testimonials from your clients and have them up on your website, in your portfolio, etc.,” Balzac says.”The other is to provide free expert advice through publishing articles, giving interviews, etc.
- DON’T use clichés or name-drop
- DO use social networks
- DON’T force the topic-There’s nothing that says “bragging” like the sharp turn of a conversation toward your achievements
- DO promote yourself by providing value to others
- DON’T inflate your achievements
Make sure that when you do talk about your own accomplishments, you do so objectively, and only give the facts.
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