In case you are wondering what an “Ageist” is, an “Ageist” is someone who stereotypes and/or discriminates against individuals or groups because of their age. Like most other forms of discrimination, Agism comes with a set of “beliefs, attitudes, norms, and values” that are used to justify these feelings.
To some extent, most likely everyone has at one time or another discriminated against someone, knowingly or not, at some point. Whether it be drivers of a certain age or shoppers of a certain age, we have all probably done it.
The problem isn’t helped much thanks to the media. MSNBC says that in a new study, analysis of editorial and advertising images reveals that despite proportions of older readers ranging as high as 23 percent, fashion magazines portray women over 40 sparingly, if at all.
The most age-friendly publication,according to researchers, is Essence magazine. Essence has a reader base that is 22 percent over age 50. Unfortunately, only about 9 percent of the women on the magazine’s pages are over 40.
Researchers also found that InStyle magazine t most closely matched its readership to its images. InStyle has an audience that is 11 percent 50 or above. Just under 8 percent of the women in the magazine were over 40.
When was the last time you saw a middle-aged person in a magazine trying to sell you something that you wanted?
One magazine that I know that does feature women over 40 is Oprah’s “O Magazine”. This was not mentioned in the research.